The Empowerment Blueprint
"Every great story starts with a vision, and my journey has been about bringing those visions to life. With a deep-rooted passion for marketing and communications, I’ve honed my craft in storytelling that resonates, positioning that captivates, and customer journeys that inspire action.
What sets my work apart is the unique lens I bring, shaped by my experience in education and technology. From crafting narratives that elevate brands to designing strategies that drive engagement, I thrive on connecting the dots between purpose and impact.
Through this portfolio, I invite you to explore the stories I’ve shaped, the strategies I’ve built, and the results I’ve delivered—proof that effective communication isn’t just an art, but a catalyst for transformation.
Let’s turn ideas into impact, together."
In the Press
Explore Jermelle's feature in Womelle magazine, where she shares insights on empowerment and personal growth.
Read the full article here: Jermelle Matthews: Become the Most Empowered Version of You.
Beyond the Basics
On Set Excellence
Location: Scottsdale, AZ
Event: Teacher Ambassador Community Summit
Filming Company: Motion Grove - Baltimore, MD
Cinematographer: Dan Regner
Creative Director & Event Manager: Jermelle Matthews
Featured Personas: Teacher Ambassador Community Members
Great Futures Gala
April 25, 2024
Auburn, AL
Jermelle expertly crafted the Great Futures Gala campaign, seamlessly designing every element—from print to digital marketing assets. Each piece was thoughtfully aligned with the event's purpose, while skillfully balancing the timeline, budget, and promotional strategy to ensure maximum impact.
BME Women in Business Weekend
February 3-4, 2023
Montgomery, AL
The Boss Mom Enterprise Women in Business Weekend celebrated the achievements of minority women in business. As the creative director and event planning expert, Jermelle led the marketing endeavors, effortlessly blending creativity and strategy to highlight the significance of the event and its inspiring honorees.
Vision in Action
The Legacy Lounge
Future Projects & Interests
Snapshots of Success
Empowered Endorsements
"Jay has unparalleled community engagement skills. She united educators from around the country for EVERFI's Teacher Ambassador Community. She thoughtfully supported their professional development while creating crucial content to support our marketing goals. Jay has clear vision and executes on that with organization, innovation, and joy. She is an asset to any team for her many professional skills but also her kindness, conversation, and contagious laugh."
- Nichole Barberio,
Lead, Marketing & Communications EVERFI, Inc
"Jay is a true visionary! She is the epitome of the unification of desires, passions, implementation and results in any organization. We have partnered together during our time in higher education institutions, in our own entrepreneurial endeavors and as SaaS colleagues in the tech space. She is a thought leader with a can-do attitude. Her passionate outlook on projects only catapults the intended initiative to optimal results and success. She’s a great communicator and has the expertise to communicate high-level concepts in a very relatable way. She’s honest and positive! She has been and will be an asset to any team!!"
- Brandon Morgan,
Customer Experience Executive